Who is Krank Golf?
Krank Golf is a golf club manufacturer whose goal is to push the absolute possibilities of Golf Driver Performance. Our passion has been the same since day one. Krank develops, tests, and implements remarkable advances in driver technology. We back up our claims of performance through the Sport of Long Drive Golf. Krank dominates distance hitting because their drivers generate faster ball speed, better control, better ball flight, and are more durable than any drivers in the world.
If you want to hit the golf ball farther off the tee box at any swing speed, there is only one clear choice, Krank Golf.
For over 17 years Krank has been developing and refining the art of golf driver design. We were born in the Sport of Long Drive out of our passion to smash golf balls as far as possible.
Now we have grown to fully understand what it takes to make a golf driver perform at all swing speeds. Our biggest obstacle has been building the awareness that Krank Golf Drivers are not just for Long Drive Golfers.
Krank Golf Designs all of their drivers for the every golfer at any swing speed. Krank Golf sells 95 percent of our golf drivers to everyday golfers. Only 5 percent of our golf driver sales are to Long Drive Golfers. Krank Golf has sold over 150,000 golf drivers worldwide.
Key Innovations by Lance Reader
1. Cupped Forged Beta Titanium Face
Reader pioneered the use of a single-piece cupped-face design made from 100% forged beta titanium, eliminating the traditional insert face used in most drivers.
This design:
Maximizes energy transfer (“spring effect”) for higher ball speeds.
Reduces face flattening at impact, allowing the driver to maintain its rebound efficiency longer.
Provides superior durability even at swing speeds over 150 mph.
2. Variable Face Thickness Technology
Krank drivers use multiple face thickness profiles depending on swing speed and player type, rather than a single uniform face.
Thicker faces are used for high-speed players (long drive competitions).
Thinner faces and different metallurgy are optimized for slower swing speeds.
This tailoring ensures consistent “trampoline effects” within USGA-conforming COR limits for all swing types.
3. Enhanced Bulge and Roll Geometry
Reader adjusted face curvature (bulge and roll) to better control shot dispersion and gear effect under high compression.
Most traditional drivers flatten at impact, but Krank’s rigid body and curved geometry maintain tighter spin and launch control, reducing hooks and slices by up to 60% compared to competitors.
4. Louvers for Structural Stability
He introduced toe and heel louver reinforcement, internal ridges that stiffen key weak points in the clubhead.
This innovation allows Krank drivers to resist torque and twist, keeping off-center hits straighter and maintaining consistent ball speed across the face.
5. Hand-Built Manufacturing Approach
Unlike mass-market brands, Krank maintains hand-welded, small-batch construction methods, ensuring precise metallurgy and welding integrity.
Reader emphasized that such craftsmanship allows for face thicknesses as low as 1.4 mm while still maintaining structural soundness — something large manufacturers avoid due to production complexity.
6. Application of Long Drive Physics to Standard Play
Reader’s background in long drive competitions gave him unique insights into super high-speed impact dynamics. He transferred that knowledge to consumer-grade equipment, ensuring that even moderate swing-speed golfers could benefit from elite-level energy transfer and forgiveness.
Industry Impact
Lance Reader’s innovations have led to over 36 World Long Drive Championships won with Krank equipment, reshaping how golfers and engineers think about face construction, material hardness, and energy optimization in driver design. His engineering approach directly influenced major tour equipment trends, emphasizing durability, variable thickness, and forged-face construction across the golf industry.
